
How to Choose a Health Insurance Plan During Open Enrollment
The cheapest monthly premium is not always the cheapest plan. Here is how to compare total yearly cost, networks, drugs and deadlines before you enroll.

Key takeaways
- Compare a full year of premiums plus likely out-of-pocket costs, not the monthly premium alone.
- Check your doctors, hospital and every prescription against the exact plan for next year.
- On HealthCare.gov, enroll by December 15 for coverage that starts January 1.
- Cost-sharing reductions only come with Silver Marketplace plans, for eligible incomes.
- An HSA needs an HSA-qualified high-deductible plan, and the money stays yours.
In this guide
Every fall, open enrollment gives you a short window to pick health coverage for the year ahead. Whether you get insurance through work or buy it on HealthCare.gov or a state exchange, the decision you make in a few weeks sets your medical costs for the next 12 months.
The plan with the lowest monthly price is often not the cheapest one once you need care. This guide walks you through the deadlines, the cost terms that matter, how to compare plans with real numbers, and the checks to run before you click enroll.
Know Your Open Enrollment Window
Your deadlines depend on where your coverage comes from.
- Employer plans: each employer sets its own window, usually two to four weeks in the fall, for coverage starting January 1 (some plan years start on other dates). Watch for emails from HR or your benefits portal.
- HealthCare.gov: open enrollment generally runs November 1 to January 15. Enroll by December 15 for coverage that starts January 1. Enroll between December 16 and January 15 and coverage usually starts February 1.
- State-run exchanges: states such as California, New York and others run their own Marketplaces and can set different dates, often with later deadlines. Check your state exchange.
- Medicare: a separate enrollment period runs from October 15 to December 7 for people already on Medicare. This guide focuses on workplace and Marketplace plans.
If you miss the window, you usually wait a year. The exception is a Special Enrollment Period after a qualifying life event, such as losing other coverage, marriage, a birth or adoption, or a move to a new area. Marketplace plans generally give you 60 days after the event, and many employer plans give only 30, so act quickly. Medicaid and the Children’s Health Insurance Program (CHIP) accept applications at any time of year.
Good to know: If you do nothing, Marketplace enrollees are often re-enrolled in the same or a similar plan, and employers often roll over your current choices. Premiums, networks and drug lists can change on January 1, so a quiet renewal can still cost you more.
Learn the Five Cost Terms That Decide Your Bill
Every plan is built from the same five pieces. Once you understand them, plan comparisons get much easier.
| Term | What it means | Counts toward the out-of-pocket maximum? |
|---|---|---|
| Premium | What you pay each month to keep the plan, whether or not you use care | No |
| Deductible | What you pay for covered care before the plan starts sharing costs | Yes |
| Copay | A flat fee for a service, such as $30 for a primary care visit | Yes, for covered in-network care |
| Coinsurance | Your percentage of the bill after the deductible, such as 20% | Yes, for covered in-network care |
| Out-of-pocket maximum | The most you pay in a year for covered in-network care | This is the cap itself |
A few details trip people up. Many plans cover preventive care, such as an annual checkup and recommended screenings, at no cost even before you meet the deductible. Some plans also apply copays to office visits and generic drugs from day one, while others make you pay the full negotiated price until the deductible is met.
With family coverage, look for two numbers: an individual deductible and a family deductible. With an embedded deductible, one person’s costs can trigger coverage for that person before the whole family reaches the family amount. With a non-embedded deductible, the family total has to be met first. The plan documents tell you which one applies.
Compare Plans by Total Yearly Cost
The best way to compare plans is to estimate what each would cost you in a full year: annual premiums plus your likely out-of-pocket spending. Then check a bad-year scenario, because that is when insurance matters most.
Here is a simplified example with two hypothetical plans. Plan A charges $3,000 a year in premiums, with a $5,000 deductible and a $7,500 out-of-pocket maximum. Plan B charges $6,000 a year, with a $1,000 deductible and a $4,000 maximum. Both pay 80% after the deductible, and all care is covered and in network.
| Year you have | Allowed medical bills | Plan A total (premiums + your share) | Plan B total (premiums + your share) |
|---|---|---|---|
| Light: a few visits and generic drugs | $800 | $3,800 | $6,800 |
| Moderate: an ongoing condition or minor procedure | $6,000 | $8,200 | $8,000 |
| Heavy: surgery or a hospital stay | $40,000 | $10,500 | $10,000 |
In a light year, Plan A saves $3,000. In a moderate or heavy year, Plan B comes out slightly ahead, and it also spreads the cost more evenly: with Plan A, you could owe $5,000 in a single month before the plan pays much at all.
To run this for yourself:
- List the care your household used this year: visits, specialists, prescriptions, therapy, tests.
- Add anything planned for next year, such as a pregnancy, a surgery or a new medication.
- Estimate costs for each plan using its copays, deductible and coinsurance.
- Add 12 months of premiums to each total.
- Compare a worst-case figure for each plan: annual premiums plus the out-of-pocket maximum.
Pro tip: Every plan must provide a Summary of Benefits and Coverage, a standardized document that includes sample costs for situations like having a baby or managing type 2 diabetes. Comparing those examples side by side is a quick reality check.
Finally, ask yourself whether you could pay the deductible tomorrow. If a $5,000 bill would land on a credit card, a lower-deductible plan may be worth the higher premium, or you may want to start building an emergency fund sized to cover it.
Check Networks, Doctors and Prescriptions
A plan is only as good as the doctors and drugs it covers. Network type sets the rules:
- HMO (Health Maintenance Organization): in-network care only, except emergencies. You usually choose a primary care doctor and need referrals for specialists. Premiums are often lower.
- PPO (Preferred Provider Organization): you can see specialists without referrals and get some out-of-network coverage at a higher cost. Premiums are usually higher.
- EPO (Exclusive Provider Organization): in-network only, like an HMO, but often without referrals.
- POS (Point of Service): a hybrid with referrals and some out-of-network coverage.
Search the insurer’s provider directory for every doctor, specialist and hospital you use, using the exact plan name for next year. Directories can be out of date, so call the office and ask, “Do you accept this specific plan and network in the coming year?” The same insurer often sells several networks, and a doctor may accept one but not another.
Then look up each prescription in the plan’s formulary, its list of covered drugs. Note the tier, since higher tiers cost more, and watch for rules such as prior authorization, step therapy (trying a cheaper drug first) or quantity limits. Confirm your pharmacy is in network, and check whether the plan steers you to a preferred pharmacy or mail order for maintenance drugs.
Safety note: In a medical emergency, go to the nearest emergency room. Federal law requires plans to cover emergency care without prior approval and at in-network cost sharing, and protects you from most surprise bills for emergency care.
Understand Marketplace Metal Tiers and Financial Help
Marketplace plans are sorted into four metal tiers. The tier tells you how costs are split between you and the plan on average across a typical population. It says nothing about the quality of care or the doctors in the network.
| Tier | Plan pays on average | Premium | Cost when you use care | Often fits |
|---|---|---|---|---|
| Bronze | About 60% | Lowest | Highest | Healthy people with savings |
| Silver | About 70% | Moderate | Moderate | People who qualify for cost-sharing reductions |
| Gold | About 80% | Higher | Lower | Regular care or ongoing prescriptions |
| Platinum | About 90% | Highest | Lowest | Frequent, predictable high use (not sold in every area) |
Some people under 30, or those with a hardship exemption, can also buy a catastrophic plan, with very low premiums and a very high deductible.
Two kinds of financial help can change the math:
- Premium tax credits lower your monthly premium. Eligibility depends on your estimated household income for the coming year, your household size and whether you have access to affordable job-based coverage. The amounts change, so check the current figures on HealthCare.gov or your state exchange.
- Cost-sharing reductions lower your deductible, copays and out-of-pocket maximum. They are available only to eligible lower-income enrollees, and only with a Silver plan. If you qualify, a Silver plan can beat a Gold plan on both premium and coverage.
Estimate your income carefully and update your application if it changes during the year. If you take the tax credit in advance, you reconcile it on your federal tax return using Form 8962. Earning more than you estimated can mean paying some of it back.
Decide Between an HSA and an FSA
Your plan choice also decides which tax-advantaged account you can use.
A health savings account (HSA) is available only with an HSA-qualified high-deductible health plan, and only if you have no other disqualifying coverage, such as Medicare or a general-purpose health FSA. Contributions are tax-free, the money grows tax-free, and withdrawals for qualified medical expenses are tax-free. The balance rolls over every year and stays yours if you change jobs. Many employers also contribute to your HSA, which can tip the comparison toward a high-deductible plan.
A flexible spending account (FSA) is offered through employers and works with most plan types. You set aside pre-tax pay for medical costs, but money left at the end of the year is usually lost, although some plans allow a short grace period or a limited carryover. Elect only what you are confident you will spend.
Contribution limits for both accounts are set by the IRS and change every year, so check the current numbers in your benefits materials or with the IRS before you choose an amount. Your elections will show up as deductions on your paycheck, and our guide to reading your pay stub explains how to confirm they came out correctly.
Common Mistakes to Avoid
- Choosing on premium alone. A low premium with a high deductible can be the most expensive option in a year you need care.
- Assuming your doctor is covered. Check the exact plan and network for next year, and call the office to confirm.
- Skipping the drug list. One expensive prescription on a high tier can outweigh a lower premium.
- Letting auto-renewal decide. Your plan’s price, network or formulary may change on January 1.
- Ignoring the spouse’s or partner’s plan. If you both have job-based options, compare covering everyone on one plan, splitting coverage, and the cost of adding dependents. Children can stay on a parent’s plan until age 26.
- Underestimating income on a Marketplace application. A low estimate can shrink your tax refund or create a bill at tax time.
- Overfunding an FSA. Money you do not spend by the deadline is usually forfeited.
- Waiting until the last day. Websites slow down near deadlines, and some applications need documents before they are complete.
If you feel stuck, free help is available. Marketplace navigators and certified assisters can walk you through the application, and your employer’s HR or benefits team can explain workplace plans. A licensed insurance agent or a tax professional can help with more complex situations.
The Bottom Line
Pick a health plan by comparing what it would cost you over a full year, in both a typical year and a bad one. Then make sure your doctors, hospital and prescriptions are covered under the exact plan, and that you could handle the deductible if something happens.
Mark your deadline now, gather your current plan details and prescriptions, and give yourself an evening to compare options. This guide is general information, not personal insurance, medical or tax advice, so confirm current dates and figures with your employer, HealthCare.gov or your state exchange.
Frequently asked questions
When is open enrollment for health insurance?
On HealthCare.gov, open enrollment generally runs from November 1 to January 15, and you need to enroll by December 15 for coverage starting January 1. State-run exchanges can set their own dates, often a little later. Employer open enrollment is set by each employer, usually for a few weeks in the fall.
What happens if I miss open enrollment?
You generally have to wait for the next enrollment period unless you have a qualifying life event, such as losing other coverage, getting married, having a baby or moving. Those events open a Special Enrollment Period with a short deadline. Medicaid and CHIP accept applications year-round.
Do my premiums count toward my deductible or out-of-pocket maximum?
No. Premiums are the price of keeping the plan and count toward neither. The deductible and the out-of-pocket maximum track what you pay for covered care, usually in network.
Will I be automatically re-enrolled if I do nothing?
Marketplace enrollees are often re-enrolled in the same or a similar plan, and many employers roll over your current elections. Prices, networks, drug lists and financial help can all change for the new year, so review your options instead of letting the default decide.
Is a Bronze plan a bad choice?
Not necessarily. Bronze plans have low premiums and high costs when you use care, which can suit someone healthy who has savings to cover the deductible. They are risky if a large bill would be hard to pay.


